Air Jordan 3 "Desert Elephant": sneaker release date, price, where to buy

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The Jordans brand ends the month with a new colorway take on one of the brand's most important sneakers. The Air Jordan 3 "Desert Elephant" is set for release on Saturday at a retail price of $200.

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The Air Jordan 3 is the favorite model for many throughout the Air Jordan catalog and with very good reason.

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The first Air Jordan to be designed by the legendary Tinker Hatfield, this is the model that saved the Air Jordan line and potentially Nike.

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The story goes that Michael Jordan was ready to compete with the Swoosh, but Tinker took Jordan's reaction to his previous models and took to heart what he was looking for to move on and give him a shoe that would improve his airiness. Went. There were days ahead.

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Jordan also played his part once the shoe was designed, leading the league in points per game (35.0), steals (3.2) and minutes (40.4).

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Memorably, Jordan wore an Air Jordan 3 for his famous dunk foul during the 1988 NBA Slam Dunk Contest and All-Star Game in Chicago as he received MVP honors in front of his hometown fans.

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Air Jordan 3 is also memorable because it introduced the character of Mars Blackmon in commercials for the Air Jordan line.

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The character of Spike Lee from She's Gotta Have would become synonymous with the Air Jordan line, appearing in commercials for every model through Air Jordan 6 and even making several returns over the years.

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Mike and Spike's teaming up will bring even more mainstream attention to the Air Jordan line.

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